01
Clarifying the architecture
We organized services, resources and journeys around the questions an employer, leadership team or HR group has before getting in touch.
CASE STUDY — PROFESSIONAL SERVICES
Exact RH: making complex expertise clear, credible and easier to find.
Exact RH supports organizations with human resources, compliance, prevention and privacy. The challenge was to communicate a broad offer without losing decision-makers in an overly dense architecture.
01
The challenge
Complex professional services need to build trust quickly, answer several search intentions and guide different decision-makers toward a clear next step. The presence also needed genuinely adapted French and English journeys.
02
Our approach
02
Designing for discovery
Pages, metadata, internal linking, FAQs and content were structured to help visitors, search engines and AI-powered platforms understand the offer and its context.
03
Making trust a journey
Calls to action, proportionate forms and helpful resources let a visitor move forward gradually: understand, explore, request an assessment or contact the team.
04
Turning expertise into useful answers
Rather than stopping at general claims, content explains topics, processes, limitations and next steps in concrete terms.
05
Connecting related needs
Internal links and complementary services help form an ecosystem: one question can lead to the most relevant resource, service or tool.
What was delivered
- Service and resource architecture
- French and English experience
- SEO, GEO, metadata and internal linking
- Conversion journeys and consent-aware forms
- Privacy foundations and links to relevant resources
03
The transformation
BEFORE
A company with broad expertise to explain.
AFTER
A digital ecosystem structured around employer intentions and needs.
- In-depth service architecture
- Specialized content
- SEO + GEO
- Multiple conversion journeys
- Internal linking
- Bilingual content
- Educational resources
- Connections between services and products
04
What the structure enables
A clearer offer
Decision-makers can more easily distinguish services, compliance themes and resources that fit their situation.
Connected journeys
The presence connects educational content, credibility and a next step rather than limiting the website to a static presentation.
A foundation that can evolve
The structure accommodates new content, services and campaigns without rebuilding the site’s logic for every change.
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