01
A journey that goes beyond a catalogue
A visitor may start researching on a phone, ask a question, book a test drive and continue at a dealership. Vehicle, service, hours, availability and next-step information needs to remain clear and consistent.
- Current inventory, trims, equipment and photography
- Prices, financing and fees explained transparently
- Local contact details, hours and service areas
- Genuinely equivalent English and French versions
02
Calls to action adapted to intent
One generic contact button does not address every situation. We can distinguish a test-drive booking, vehicle question, trade-in estimate, financing request, service appointment or conversation with an advisor.
03
Connect marketing, sales and after-sales service
A clear confirmation, a reminder of visitor choices, appropriate human follow-up and after-sales service journeys can reduce breaks between the website, team and dealership. Information collected should always be limited, transparent and protected.