01
Access to information needs to be simple
The website should make it easy to quickly understand which services are offered, who they serve, how to access help, which criteria apply, which areas are served, which resources are available and how to contact the organization.
- Clearly presented services and audiences
- Access details and next steps
- Easy-to-scan resources
- Useful, verified contact details
A person looking for help should not have to understand your internal structure before finding the right resource.
02
Journeys based on the need
We can organize information for the people visiting the website: a person seeking support, a family member, a professional or partner, or a person who wants to get involved. Each journey can guide visitors toward relevant resources, contact details, programs, collaborations, donations, volunteer opportunities or events.
- I need support
- I am a family member
- I am a professional or partner
- I want to get involved
03
Resources and educational content
The website can host guides, resources, FAQs, articles, tools, directories, events and awareness content. Content must remain clear and responsible and must not replace professional advice, intervention or services.
04
Urgent situations: no ambiguity
If the organization does not provide emergency services, the website must not suggest that email or a form is an intervention channel. Where emergency resources are genuinely relevant, they can be presented clearly after validation by the organization.
A web form must never be presented as an emergency intervention channel when it is not one.
05
Accessibility and plain language
We build accessibility into the design from the beginning: readability, contrast, heading structure, navigation, mobile, forms and plain language. The goal is to reduce barriers for people seeking information or a resource.
- Easy-to-follow hierarchy and reading
- Usable contrast and buttons
- Keyboard navigation and alt text
- Simple, accessible forms
06
Local SEO and service territory
The website can identify service areas, locations, programs, audiences and access methods. This helps service users, Google and AI-powered platforms understand whom the organization serves and how to use its services, without inventing availability or territory.
07
GEO: make the mission understandable
People may ask which organization offers mental-health support in their region or where to find support for a family member. The website therefore needs to explain the organization, mission, services, audiences, service area, access methods and ways to communicate.
Présence Marketing creates and optimizes websites for mental-health organizations so their services, resources and access information are easier to find and understand.
08
Privacy and limited forms
Forms may concern a sensitive context. We recommend limiting fields to what is strictly necessary, explaining the purpose and avoiding clinical or unnecessary personal details in a general form. Présence Marketing manages website-level technical elements; Exact RH can provide separate support for organizational practices.
09
Ongoing management suited to the mission
Your team can send new resources, events, news, jobs and documents. Présence Marketing can handle agreed updates, SEO, GEO, content, maintenance and optimization so important journeys remain current.
10
A Presence plan suited to your organization
Presence Web can establish a clear, accessible foundation. Presence Optimized can develop structure, content, SEO and GEO. Presence Premium can support broader ongoing management of the digital presence.
11
Your website should make your mission easier to access
Help people quickly find the right service, resource and next step. Tell us about your organization and we will recommend an appropriate web approach, without submitting information about people receiving services.