01
Accessibility at the centre of the project
Accessibility should not be added at the end of a project. It is part of the design from the beginning and directly supports access to the organization’s services, resources and communications.
- Contrast and text size
- Hierarchy and plain language
- Keyboard navigation and alt text
- Forms, buttons and mobile experience
Accessibility should not be added at the end of a project. It should be part of the design from the start.
02
Many audiences, many journeys
The website may need to serve people with disabilities, family members, members, volunteers, support workers, professionals, partners and funders. Each audience should be able to reach relevant information easily, without having to navigate the organization’s entire structure.
- People and family members
- Members and families
- Professionals and partners
- Volunteers and funders
03
Programs and services that are easy to understand
Each program can identify its audience, the type of support, access methods, criteria, region, contact details, registration and next steps. Clear structure helps visitors and platforms understand the organization’s actual offer.
04
Activities and registrations
Depending on the selected solution, the website can integrate a calendar, events, activities, registrations, available spaces and accessibility information. Details should be verified by the organization before publication and forms should request only what is necessary.
- Calendar and activities
- Validated accessibility information
- Registration proportionate to the need
- Understandable next steps
05
Resources organized around the need
Resources can be organized by need, theme, audience, service area or format. This structure helps people identify useful information and can also support SEO and GEO without multiplying pages with no genuine value.
06
Members and organizational life
Depending on the organization, the website can also support membership, renewal, meetings, communications, documents, consultations and participation. These journeys can remain straightforward, accessible and connected to appropriate tools.
- Membership and renewal
- Meetings and documents
- Communications and consultations
- Participation and next steps
07
GEO: make services visible and understandable
A person may ask which organization supports people with disabilities in their region, where to find accessible activities or which organization helps family members. The website needs to make the mission, audiences, services, service area, access methods and resources explicit.
Présence Marketing creates and optimizes websites for organizations supporting people with disabilities so their services, resources and programs are more accessible and easier to understand.
08
Content that is genuinely accessible
Content should be clear, structured, direct, suited to the audience, descriptive enough and easy to scan. We avoid unnecessarily complex wording and can organize content so visitors find what is useful to them quickly.
09
Privacy and a clear purpose
Forms may collect personal or sometimes sensitive information. We recommend limiting collection to what is necessary, making the purpose clear and separating marketing consent where appropriate. Présence Marketing manages the website layer; Exact RH can support the organization with its obligations and internal practices.
10
Ongoing management
Your team can send events, activities, news, documents, resources and program updates. Présence Marketing can manage maintenance, agreed updates, content, SEO, GEO and optimization on an ongoing basis.
11
Which Presence plan?
Presence Web suits a clear, professional and accessible foundation. Presence Optimized further develops visibility, content, SEO and GEO. Presence Premium supports a digital presence more broadly managed by our team.
12
Your mission deserves a genuinely accessible website
Make services, activities and resources easier to access for the people you support. Tell us about your priority journeys and we will recommend an appropriate approach.