01
A website that looks compliant is not enough
What your website says needs to match what your organization actually does. Adding a privacy policy or cookie banner is relatively straightforward; the real issue is ensuring that those elements align with practices, technologies and internal processes.
- A policy that reflects actual vendors
- A form that matches its real use
- Retention supported by an actual process
- Technologies explained clearly
A sound web privacy posture starts with consistency between your website, technologies and internal practices.
02
What Présence Marketing handles
Présence Marketing manages technical website elements. Depending on the technologies in use, we can configure a consent management platform, cookie banner, preference management, Accept / Reject / Manage preferences choices, blocking of some non-essential technologies, analytics, pixels, forms, marketing consent, newsletters, booking, integrations, payments, policy links and privacy notices at collection points.
- Consent and preference mechanisms
- Forms and distinct marketing consent
- Measurement technologies, pixels and integrations
- Links and notices at collection points
Technology supports compliance. It does not replace necessary organizational practices.
03
Is your consent banner well designed?
Having a banner does not necessarily mean it is appropriate. A presentation where “Accept all” is prominent and “Reject” is hidden can artificially push a person toward a less privacy-protective choice. Présence Marketing favours mechanisms with choices that are easy to understand, visible and changeable later.
- Accept, Reject and Preferences choices are easy to find
- Balanced visual hierarchy
- Non-essential categories are not preselected
- The choice can be updated later
04
Cookies and tracking technologies
A website may use essential cookies, analytics, Google Ads, Meta Pixel, LinkedIn Insight, YouTube or Vimeo, chat, maps, booking tools, heatmaps, session recording, CRM or marketing automations. Our Web Presence Diagnostic can identify selected publicly observable elements and signal where deeper review may be appropriate.
05
Forms and consent
Every form is a collection point. A contact, quote, registration or download form should explain its purpose, request only useful information, provide access to the privacy policy and distinguish consent needed to answer an inquiry from optional marketing consent.
- Explained collection purpose
- Fields limited to what is appropriate
- Link to the privacy policy
- Separate, unchecked marketing checkbox
Consent needed to answer an inquiry and consent to receive marketing are not the same thing.
06
Your privacy policy
Your policy should be easy to find, complete and adapted to your reality. Depending on the context, it can address the organization’s identity, information collected, collection purposes and methods, cookies, vendors, transfers, retention, security, individual rights, consent withdrawal, privacy contact details and update date.
A policy copied from another website can be worse than an incomplete policy if it describes practices your organization does not use.
07
Présence Marketing + Exact RH
These are complementary but distinct areas of expertise. Présence Marketing handles the digital presence and technical layer: consent technologies, cookies, forms, pixels, analytics, configuration, notices, links and user experience. Exact RH can separately support an organization with the assessment of its practices, policies, consent, vendors, retention and other organizational obligations, depending on the selected scope.
- Présence Marketing: website-level technical implementation
- Exact RH: separate organizational support
- Exact RH support is not included by default
- Preferential pricing may be available for certain eligible Exact RH services
08
Download the free Law 25 guide
A good starting point is comparing what your website claims with what your organization actually does. Exact RH’s free guides can help structure that initial reflection. Access is available from Exact RH’s download page, subject to the access details shown there.
09
A free initial consultation with Exact RH
Présence Marketing clients and prospects can request a free initial consultation with Exact RH to discuss practices and key issues to review. This first conversation helps determine whether broader support may be appropriate; it is not presented as a free full audit.
10
An advantage for Présence clients
Présence Marketing clients may receive preferential pricing from Exact RH on certain eligible privacy services. The percentage is not published so the offer can remain flexible for the organization’s size and complexity.
11
Why take privacy seriously?
Consequences can reach far beyond the website: trust, reputation, relationships with customers and partners, incident management, management time and organizational credibility. In Québec, certain violations can lead to fines ranging from $15,000 to the greater of $25 million or 4% of the previous fiscal year’s worldwide turnover. This amount is not the automatic penalty for a single banner error: seriousness, duration, information sensitivity and other factors may be considered.
12
Our five-step approach
We can first review visible technologies, forms, policies, consent mechanisms and primary collection points. We then identify apparent gaps; Présence Marketing corrects the website layer according to selected decisions, while Exact RH can assess internal practices where the organization wants more complete support. Finally, website mechanisms and content are aligned with the decisions made.
- 1. Review the website and collection points
- 2. Identify visible gaps
- 3. Configure the website layer
- 4. Assess internal practices with Exact RH where needed
- 5. Align website and selected practices
13
Included in Presence plans?
Technical tools and privacy-support services are two distinct things. Depending on the plan and needs, Présence Marketing may include standard consent technologies in its managed technical stack; Presence Premium includes them where relevant. Exact RH Law 25 and privacy support is not automatically included; it remains available separately with preferential pricing for eligible Présence clients.
14
Make sure your website tells the right story
Your banner, policy and forms tell a story about your practices. Make sure that story matches reality, then choose the next step that suits your organization.