01
Your website should work for you
Your customers often search when they already need the service, and in many trades that search begins on a phone. Your website should make it easy to understand what you do, where you work, which customers you serve, why you are credible, how to request an estimate and how to contact you.
- “Plumber near me”
- “Commercial renovation contractor”
- “Electrician for EV charger”
- “Commercial snow removal company”
A good-looking website is valuable. A good-looking website that creates business opportunities is even more valuable.
02
Clear services
Every important service deserves to be understood. Placing several areas of expertise in one list does not always help customers — or search platforms — understand your capabilities. Based on your needs, we can create separate pages that explain the service, project types, audience, territory and next step.
- Construction, renovation and installation
- Repair, maintenance and emergency work
- Residential and commercial projects
- Specific specialties
03
Local SEO: be visible where customers are looking
For many contractors, the goal is not to be visible everywhere in Canada. It is to be visible in the places where they actually work. A local SEO strategy can consider cities and regions served, available services, Google Business Profile, consistent contact details, useful local content, reputation, service pages and internal linking.
- Actual service areas
- Services and useful pages
- Consistent contact details
- Useful local content without duplication
We do not recommend creating dozens of nearly identical pages by changing only the city name. A geographic page should have a genuine purpose.
04
Google Business Profile and local visibility
Your website is not the only place where customers find you. For local companies, Google Business Profile can become an especially important touchpoint. The website and local profile should tell the same story and make it easy to find your contact details, service area, hours, services, photos, reviews, website and way to get in touch.
- Contact details and service area
- Hours and services
- Authorized photos and reviews
- Consistent website and contact journeys
05
Mobile first
Prospects will not wait until they are in front of a computer. In skilled trades, many interactions can begin on mobile. We design journeys that help customers call, request a quote, provide information where the selected solution supports it, check the service area and quickly find the right expertise.
- Call through an accessible phone number
- Request a quote through a simple form
- Send details or photos when appropriate
- Quickly verify the service area
- Explore the right service without a long search
The less customers have to search, the easier it is for them to act.
06
Quote requests
A form should not feel like an interrogation. We can design requests that collect the information genuinely needed to qualify the need without discouraging the prospect.
- Project type and service
- Location and timeline
- Contact information and useful details
- Photos when appropriate
07
Projects and completed work
In construction and skilled trades, completed work can become a powerful credibility signal. A projects section can present the context, work type, authorized photos, challenges, solution, territory, services used and a result when it is verifiable.
No result, testimonial or project should be invented.
08
Trust and credibility
Before contacting you, customers often want reassurance. Depending on the business, the website can highlight genuine, verifiable and relevant elements.
- Years of experience, licences and certifications
- Associations, warranties and insurance
- Team and authorized completed work
- Authorized testimonials, reviews and partners
09
SEO + GEO: get found, then get understood
A person may search for who can install an EV charger in their area, which contractor completes commercial renovations in a region or which plumber provides emergency service. A well-structured website helps Google and AI-powered platforms understand the company, trades, services, specialties, territory, audiences and evidence of expertise.
Présence Marketing creates and optimizes websites for Canadian construction and skilled trade companies to make their services, territories and expertise easier to find and understand.
10
Google Ads and digital advertising
For certain services, Google Ads can help reach prospects who are already expressing a need. A strategy can connect a search to an ad, a message adapted to a specific need, a relevant landing page, a call or quote request and measurement of useful actions. Media budget is not the only factor: destination-page quality also influences experience and conversion.
- Search → ad
- Message → specific need
- Landing page → relevant service
- CTA → call or quote request
- Measurement → tracking meaningful actions
11
Calls and conversions
A phone call can be worth more than a form. Depending on the business type, important conversions may include a phone call, quote request, appointment, form, email or emergency inquiry. We can structure measurement around the actions that genuinely matter to the business.
- Calls and quote requests
- Appointments, forms and emails
- Emergency-related inquiries
- Measurement of actions that genuinely matter
12
Emergencies: a faster journey when needed
Some trades require an even faster journey. For urgent service, visitors will probably not want to read 2,000 words before knowing what to do. The website can highlight availability, territory, phone number, emergency type, relevant instructions and an immediate CTA.
- Availability and territory
- Easy-to-access phone number
- Emergency type and relevant instructions
- An immediate next step
This approach can be particularly relevant to certain plumbing, electrical, heating, restoration and other rapid-response services.
13
Residential, commercial or both?
Your audiences may not make decisions the same way. A residential property owner may be looking for speed, trust, price, reviews and availability. A commercial client may be more focused on capacity, expertise, territory, certifications, projects, process and continuity. When needed, we can create distinct journeys for each audience.
- Residential: speed, trust and availability
- Commercial: capacity, expertise and continuity
- Pages and messages adapted to each audience
- Different next steps where appropriate
14
Recruitment
Your website can also help attract workers. In a sector where recruitment can be an important challenge, the website can present sought-after trades, work environment, benefits, projects, culture, available jobs and an application form. A website does not only attract customers: it can also support your employer brand.
- Sought-after trades and positions
- Work environment, benefits and culture
- Projects and career opportunities
- A simple, structured application process
15
Content: answer questions before the call
Content can answer questions such as: how long does a project take, is a permit required, how should work be prepared, which solution should be chosen, what are the steps, which factors influence cost or when should a professional be called? This content can support SEO, GEO and trust at the same time.
- Timelines, permits and preparation
- Solutions, process and cost factors
- Useful answers before first contact
- Content for SEO, GEO and trust
16
A managed presence that follows your projects
You are on job sites; we take care of the Web. Tell us about a new service, project, photograph, team update or business priority, and Présence Marketing implements the appropriate strategy and changes.
17
Privacy considerations
Forms and digital tools may collect contact information, an address, photos, project information, quote requests, analytics data, advertising pixels, CRM data or exchanges with a chatbot. Présence Marketing can identify areas to review and coordinate Exact RH support where appropriate: Évolution Loi 25 in Québec or Évolution Privacy elsewhere in Canada.
- Forms and quote requests
- Photos and project information
- Analytics, pixels, CRM and chatbots
- Consent and content that need review
18
Which Presence plan?
Presence Web fits a modern professional presence with a clear service structure. Presence Optimized fits companies that want to further develop local SEO, GEO, content and conversion. Presence Premium fits teams that prefer to delegate management, optimization, content and potentially campaigns.
- Presence Web — foundation and clear services
- Presence Optimized — local SEO, GEO and conversion
- Presence Premium — management, content and optimization
19
Construction and trades we can support
This page is the pillar for construction and technical-service companies. More specialized pages can be created later when they address genuinely distinct search intent, customer needs, services, conversion journeys and content. We do not automatically create a page for every trade.
- General contractors and renovation contractors
- Plumbers, electricians and HVAC companies
- Landscapers and snow removal companies
- Roofers, painters and specialized contractors
- Other construction and technical-service businesses
Each future specialized page should add real value and link back to this Construction pillar.
20
Your next customer may already be looking for you.
Make sure they can find you, understand your services and easily get in touch.