A professional web foundation that is managed, maintained and secure.
QUICK SELECTOR
Which plan best matches your reality?
Answer three questions. This guidance helps prepare a conversation; it does not replace a detailed proposal.
All prices are in CAD before applicable taxes. Third-party costs, media spend and work outside scope are clarified before commitment.
THREE SUPPORT LEVELS
Start at the level that genuinely fits your situation.
Save 20% on monthly management and optimization fees with annual billing.
MANAGED DIGITAL FOUNDATION
Presence Web
For launching a professional, clear website with a simple ongoing management framework.
- Website implementation
- From$2,995
- Management & optimization
- From$249/month
- First-year investment
- From $5,983
What is included
- Website implementation up to 5 pages
- Ongoing maintenance, security and backups
- Quarterly essential-content freshness review
- Up to three annual hours of small changes
- Structured technical support
- Technical SEO foundations and basic conversion tracking
ORGANIC VISIBILITY & CONTENT
Presence Optimized
For organizations that want to continuously develop organic visibility, content and conversion journeys.
- Website implementation
- From$5,995
- Management & optimization
- From$795/month
- First-year investment
- From $15,535
What is included
- Website implementation up to 10 pages
- Ongoing SEO strategy and internal linking
- Up to four optimized content pieces per month, based on the editorial calendar and approved priorities
- Google Business Profile optimization where relevant
- Concise monthly report
- Quarterly strategic meeting
INTEGRATED MARKETING TEAM
Presence Premium
For organizations that want a marketing team able to coordinate visibility, content and conversion.
- Website implementation
- From$9,995
- Management & optimization
- From$1,195/month
- First-year investment
- From $24,335
What is included
- Website implementation up to 15 pages
- One strategic or landing page per month based on approved priorities
- SEO, AEO and GEO strategy
- Dashboard and monthly report
- Monthly strategic meeting
- Advanced conversion-journey optimization
Represent a nonprofit? Adapted options may be assessed around your reality.
COMPARISON
Inclusions, limits and complementary services in one place.
Website implementation
Feature
Presence Web
Presence Optimized
Presence Premium
Initial pages
Up to 5
Up to 10
Up to 15
Languages
1 language
1 language
1 language
Standard form
Included
Included
Included
Strategy and architecture
Foundational
Deeper
Advanced
Copywriting
By scope
By scope
By scope
Revision rounds
2
2
2
Mobile design
Included
Included
Included
Standard integrations
Included
Included
Included
Custom integrations
Not included; offered separately
Assessed separately
Assessed separately
Website management
Feature
Presence Web
Presence Optimized
Presence Premium
Hosting, SSL, backups and monitoring
Included
Included
Included
Maintenance and support
Included
Included
Included
Small changes
Up to 3 h / year
Completed within approved monthly optimizations
Up to 2 h / month
Content review
Quarterly
Planned with approved editorial priorities
Planned with approved monthly priorities
Content
Feature
Presence Web
Presence Optimized
Presence Premium
Monthly content
Not included
Up to 4 optimized pieces
Included through Premium priorities
Article length
Option: 600–800 words
700–1,000 words when an article is selected
700–1,000 words when an article is selected
Stock imagery where needed
Optional
Included
Included
New pages
Not included; offered separately
Assessed separately
Assessed separately
Landing pages
Not included; offered separately
Assessed separately
Up to 1 / month based on approved priorities
Translation
Offered separately
Offered separately
Offered separately
Specialist content
Offered separately
Offered separately
Offered separately
Visibility
Feature
Presence Web
Presence Optimized
Presence Premium
Technical SEO foundations
Included
Included
Included
Ongoing SEO
Not included
Included
Included
Local SEO and Google Business Profile
Offered separately where relevant
Included where relevant
Included where relevant
AEO
Not included
Not included
Included
GEO
Not included
Not included
Included
Visibility monitoring and editorial strategy
Not included
Included
Included
Conversion and data
Feature
Presence Web
Presence Optimized
Presence Premium
Analytics setup and conversion tracking
Basic
Included
Included
Journey and lead analysis
Not included
Concise analysis included
Full diagnostic offered separately when needed
Conversion recommendations
Basic recommendations
Included recommendations
Advanced optimization included
Dashboard
Not included
Not included
Included
Reporting
Quarterly review
Concise monthly
Monthly
Meetings
Follow-up framework agreed together
Quarterly
Monthly
Campaigns
Feature
Presence Web
Presence Optimized
Presence Premium
Advertising strategy
Not included; offered separately
Not included; offered separately
Strategic recommendations included
SEM, Google Ads and Meta Ads management
Not included; offered separately
Not included; offered separately
Offered separately
Campaign-page creation and optimization
Not included; offered separately
Not included; offered separately
Up to 1 strategic or landing page / month
Media spend
Not included
Not included
Not included
DEFINITIONS
Simple terms for an accurate comparison.
- A page
- A page is one URL with one principal purpose. A very long page containing several services or functions may be treated as more than one page.
- A language
- Translation or adaptation into a second language is not included unless stated otherwise.
- A revision round
- A revision round is one consolidated set of comments sent at the same time.
- A small change
- A small change updates existing content such as text, an image, contact details, a button or a minor adjustment. It does not include a new page, a new function or a redesign.
- Included hours
- Unused hours do not transfer to the following period unless there is a written agreement.
- Monthly articles
- Articles not used during a month do not automatically carry forward.
COMPLEMENTARY SERVICES
Add what becomes useful, without blurring the plan.
Some needs become useful only when they are a clearly defined priority. We scope them separately instead of implicitly promising them.
Acquisition & Conversion Strategy
Align priority pages, messaging and journeys before increasing acquisition efforts.
Make each initiative more coherent.
Digital Advertising
Assess Google Ads or Meta Ads as a separate engagement when measurement and landing pages are ready.
Add structured paid acquisition.
Web Content
Extend cadence or add specialist content when the mandate requires it.
Address priority topics outside the monthly framework.
Présence™ Growth Diagnostic
Step back to qualify visibility and conversion priorities.
Choose the next efforts with better context.
Choosing between two plans?
Tell us about your organization, offer, markets, content and preferred level of autonomy. We will help you define a realistic scope.