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ORGANIC VISIBILITY & CONTENT

Presence Optimized

For organizations that want to continuously develop organic visibility, content and conversion journeys.

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Ideal for

  • Your website needs to support more active organic growth.
  • You have several services, topics or customer questions that deserve useful content.
  • You want a structured team to handle SEO optimization and internal linking.
  • You want to review improvements and priorities every quarter.

What this plan helps you accomplish

  • Build a content architecture that better answers customer searches and questions.
  • Evolve priority pages, internal links and content on a defined cadence.
  • Improve consistency between organic visibility, Google Business Profile where relevant and conversion.
  • Make decisions from a concise monthly review rather than assumptions.

WHAT IS INCLUDED

A clear framework for implementation and management.

Implementation

  • Everything in Presence Web
  • Up to 10 launch pages
  • Content architecture and visibility priorities
  • Two consolidated revision rounds

Content and visibility

  • Ongoing SEO strategy
  • Priority-page and internal-link optimization
  • Topic research and editorial planning
  • Up to four optimized content pieces per month, based on the editorial calendar and approved priorities
  • Google Business Profile optimization where relevant

Measurement and support

  • Organic-visibility monitoring
  • Basic behavior and conversion analysis
  • Concise monthly report
  • Quarterly strategic meeting

WHAT IS NOT INCLUDED

What we scope separately.

This distinction prevents ongoing support from being confused with work that needs separate scope, budget or vendors.

  • Ongoing AEO strategy and advanced GEO strategy
  • Google Ads or Meta Ads management and media spend
  • Complete lead management, CRM automation or CRM integration
  • Video production or photography
  • Interviews and in-depth scientific or legal research for articles

PROJECT JOURNEY

A structured launch, then a presence that keeps moving.

  1. 01

    Kickoff meeting

  2. 02

    Content collection

  3. 03

    Architecture and strategy

  4. 04

    Design

  5. 05

    Integration

  6. 06

    Review

  7. 07

    Launch

  8. 08

    Ongoing optimization

AFTER LAUNCH

Your presence is not left behind after launch.

We prioritize the pages, content and internal links that best match your offer.

Optimized content is planned around the editorial calendar and approved priorities, then presented through the included revision round.

The monthly report summarizes work, signals observed and next priorities; a strategic meeting is held each quarter.

FAQ

Frequently asked questions

What does a monthly article include?

Each article includes 700–1,000 words, one language, reasonable editorial research, a stock image where needed, one revision round, integration, metadata and relevant internal links.

Do unused articles carry over?

No. Articles not used in a month do not automatically carry forward; cadence is tied to the plan’s ongoing management.

Can content cover a regulated field?

Yes, with client approval when it touches a professional or regulated field. In-depth specialist research is not included.

Is advertising included?

No. Google Ads or Meta Ads campaigns, their management and their media spend are separate engagements to define and approve.

How often are priorities discussed?

A concise report is prepared each month and a strategic meeting is included every quarter.

Ready to clarify your project?

We will confirm scope, languages, content, integrations and useful complementary services before any commitment.

Prices are in CAD before applicable taxes. Final scope is confirmed in the proposal. Advertising media spend, third-party costs and out-of-scope work are assessed separately.