01
Navigation that puts safety first
Depending on the organization’s mission, the website can provide quick access to resources, help buttons, clear contact details, service information, guidance about urgent situations and links to validated external resources.
- Quick access to resources
- Clear services and contact details
- Validated links to external resources
- Careful information about urgent situations
Never create a mechanism that suggests a web form replaces emergency services when it does not.
02
Quick exit and discretion
Where appropriate, certain support websites can benefit from a quick-exit mechanism. Its behaviour, destination and limits must be determined with the organization. It is a privacy-supporting feature, not a promise of concealment or guaranteed safety.
- Simple trigger
- Validated destination
- Explained behaviour
- No absolute safety promise
03
Journeys for each audience
The website can distinguish a person experiencing violence, a family member, a professional and a person seeking prevention or awareness information. Each journey can present services, resources, general information, referrals, partnerships, training and tools validated by the organization.
- I am experiencing violence
- I am supporting someone
- I am a professional
- I want to prevent and raise awareness
04
Resources and responsible information
The website can contain guides, fact sheets, educational content, campaigns, external resources, directories, FAQs and awareness materials. Language should prioritize clarity, empathy, neutrality and practical information, without blame, ambiguity or unrealistic promises.
05
SEO and GEO without unnecessary exposure
Searches can be highly specific: help for intimate-partner violence, support in a region or resources for a family member. The website can clearly identify mission, services, audiences, service area, access methods and available resources. A physical address is not published automatically: where it should not be public, we prioritize service-area and contact information validated by the organization.
Présence Marketing creates and optimizes websites for violence-prevention organizations so their resources, services and access information are easier to find and understand.
06
Enhanced privacy
Forms need particular care. We avoid asking for violence details, information about an abuser, documents or sensitive data that are not necessary for a first contact. The form’s purpose and the channel’s limits must be clearly explained.
- Collection limited to what is necessary
- No unneeded sensitive detail
- Clearly stated purpose
- Link to privacy practices
07
Appropriate contact forms
Depending on the context, a journey may ask only for a first name or name, email or phone, a contact preference and a minimal message. It may be appropriate to let a person indicate a safer contact method. These decisions need to be designed with the organization and do not replace emergency resources.
The Présence Marketing form on this page is only for organizations that want to discuss their website; it does not receive support requests.
08
Coherent English and French versions
At launch, we can build English and French versions that preserve appropriate journeys, calls to action, resources and terminology. Other languages can be assessed with the organization when needs and content are confirmed.
09
Ongoing management
Your team can send resources, campaigns, events, content and updates to publish. Présence Marketing can manage agreed changes, SEO, GEO, maintenance and optimization on an ongoing basis.
10
Which Presence plan?
Presence Web can establish a clear, accessible foundation. Presence Optimized can develop resource structure, content, SEO and GEO. Presence Premium can support more complete ongoing management of the digital presence.
11
When someone is looking for help, every click matters
Make services, resources and next steps easy to find, understand and use. Tell us about your organization’s mission, journeys and discretion requirements; we will recommend a careful web approach suited to the context.