01
Your offer and business model
What you sell, what customers actually buy, your priority services, profitability, capacity and growth objectives.
PRÉSENCE MARKETING · GROWTH STRATEGY
Getting more leads is good. Converting the right opportunities is better.
Your website, Google Ads, SEO, social media and other marketing initiatives can create visibility, clicks, calls and appointment requests. But are those efforts actually generating the customers and revenue you are looking for? Presence Marketing examines the journey between your marketing strategy and business growth.
Free • About 15 minutes • Reviewed by our team
BEFORE TALKING MARKETING
Before talking marketing, let’s understand why these services are priorities.
Identifying what you want to sell is only the beginning. We then seek to understand why certain services or products deserve more attention.
01Generate stronger profits
02Offer better recurring revenue
03Align more closely with your expertise
04Have more capacity available today
05Attract the customers you want to grow
06Represent a new market or a new offer
07Create more long-term value
An effective acquisition strategy is not simply about generating more inquiries. It is about generating more of the right inquiries, for the right offers, at the right time.
THE COMPLETE JOURNEY
We do not stop at the click.
A campaign can generate many clicks without generating enough customers. A strong website can create form submissions that are not followed up quickly enough. That is why we look at the whole system.
- 01OFFER
- 02ACQUISITION
- 03MESSAGE
- 04CONVERSION
- 05SALES
- 06RETENTION
- 07MEASUREMENT
What is working?
Where are opportunities being lost?
What should be measured?
What could be improved?
SEVEN DIMENSIONS REVIEWED
A growth strategy starts with a better understanding of your business.
We do not automatically prescribe a solution. We first look for the factors that can support more useful decisions.
02
Your acquisition
SEO, AEO, GEO, Google Ads, AI-powered search engines and assistants, social media, referrals, partners, outreach, email and other channels: which ones actually generate opportunities and, ultimately, customers?
03
Your message and creative
Do your ads, visuals, offers, pages and calls to action reach the right people and present the right services?
04
Your conversion
What happens after someone clicks, calls, completes a form or requests an appointment, so interest can become a real opportunity.
05
Your sales process
How inquiries are qualified, followed up and converted into customers, plus the scripts, tools, follow-ups or automation that support your team.
06
Your team
Differences in practices or results across people, and the ability to understand and repeat the practices that genuinely help.
07
Your data
Cost per lead, cost per appointment, customer acquisition cost, conversion rate, customer value and profitability: the data that should guide your next decisions.
AFTER THE CLICK
A prospect just completed your form. What happens now?
Before investing more to generate new leads, it can be more profitable to improve conversion of the opportunities you already create.
Find where opportunities are being lostRead: What happens to each opportunity after the click?- 01Who receives the inquiry?
- 02How long before the first contact?
- 03What happens if the prospect does not respond?
- 04How many follow-ups take place?
- 05Are missed calls returned?
- 06Does your team use a shared process?
- 07Do you know how many inquiries actually become customers?
GOOGLE ADS & PROFITABILITY
What if Google Ads is not the problem?
An advertising campaign may be fully capable of generating traffic while the issue sits elsewhere. A weak point at one stage can reduce the return from your whole investment. We look at the complete journey before concluding that the answer is simply a larger ad budget.
THE JOURNEY TO MEASURE
- Ad
- Page
- Form
- Contact
- Appointment
- Sale
Measure
Understand
Optimize
OPPORTUNITIES TO SURFACE
What this process can reveal
01
A profitable service is barely promoted.
You may be investing in what already sells instead of what you genuinely want to grow.
02
Campaigns generate inquiries without measuring cost per customer.
The issue is then as much about measurement as it is about advertising.
03
Some people convert much better than others.
The next opportunity may be to understand their practices and make them repeatable.
04
Prospects wait too long for contact.
Improving follow-up could create more sales without increasing the marketing budget.
05
Capacity would not support an immediate increase in inquiries.
Increasing acquisition immediately could create a new problem instead of supporting growth.
FREEStart My Growth Diagnostic
Start with your Presence™ Growth Diagnostic
15 minutes that could change how you look at your marketing.
The Presence™ Growth Diagnostic helps us understand your business before discussing solutions. You will answer questions about your goals, services, customers, marketing investments, sales process and capacity for growth.
What you should actually promote
Where your best customers come from
Where your journey could lose opportunities
What is already working and could be amplified
What data you should measure better
The next strategic questions worth exploring
Free • About 15 minutes • No obligation
AFTER THE DIAGNOSTIC
Your diagnostic does not end with the final question.
Once you complete your Presence™ Growth Diagnostic, our team will review your answers to better understand your goals, offers, acquisition and conversion journey.
- 01
You complete your Presence™ Growth Diagnostic
You share your current reality with us.
- 02
Our team reviews your answers
We identify the strengths, questions and opportunities that deserve attention.
- 03
We contact you within one business day
Together, we determine the next step and, when appropriate, plan a 45-minute Growth Discovery Session.
- 04
You receive your Presence Growth Snapshot™
Following your Growth Discovery Session, we prepare a personalized synthesis of your situation and the key opportunities to explore.
DELIVERABLE AFTER DISCOVERY
What you receive: your Presence Growth Snapshot™
After your 45-minute session, you receive a personalized document that includes:
your priority objectives
the services or offers you want to grow
the strengths we observe in your current approach
your acquisition and conversion journey
the key opportunities to explore
the questions that deserve deeper review
three strategic priorities to consider
possible next steps
The Presence Growth Snapshot™ is an initial strategic reading of your situation. It does not replace a detailed review of advertising accounts, CRM data, financial statistics or internal tools.
FAQ
Answers before you go further.
What is a customer acquisition strategy?
A customer acquisition strategy connects what a business wants to sell with the channels, messages and journeys that attract and convert the right customers. It is not limited to producing more traffic or leads.
Why do my Google Ads generate clicks but few customers?
The issue may be targeting or ads, but it can also be the offer, landing page, form, response time or commercial follow-up. The full journey should be examined before spend is increased.
How do I know which service to promote?
Start by comparing profitability, available capacity, strategic priority, lifetime value and the quality of customers each service attracts. The most popular service is not automatically the best one to grow.
How can I turn more leads into customers?
Measure the steps between click, inquiry, contact, appointment and sale. Then reduce the largest source of friction, such as a long form, response time, insufficient follow-up or an offer that is hard to understand.
How do I calculate customer acquisition cost?
Divide marketing and commercial costs attributable to a period by the number of new customers acquired during that period. Then compare that cost to the value and profitability of the customers acquired.
SEO or Google Ads: which should I choose?
The best choice depends on your offer, search intent, desired timeline, budget and ability to convert. SEO and paid advertising can also complement one another when both connect to a coherent journey and measurement plan.
How do I know whether my marketing is profitable?
You need to connect marketing investments to the opportunities, customers and revenue they generate. Depending on your business model, that can include measuring cost per lead, cost per appointment, customer acquisition cost, conversion rate and customer value.
Why are my prospects not booking appointments?
The issue can sit at different stages: targeting, the promise, landing page, form, booking friction, response time, availability, trust, price or follow-up. The journey needs to be reviewed instead of automatically assuming advertising is the problem.
How many times should I follow up with a prospect?
There is no universal number. The appropriate cadence depends on the type of inquiry, service value, decision cycle and channel used. What matters most is having a defined, measured follow-up process that fits prospect behaviour.
Why do some members of my team convert better than others?
Differences can come from response time, the questions asked, qualification, knowledge of the offer, objection handling, follow-up or individual practices that have never been documented. Reviewing the practices of stronger performers can help identify what could be repeated across the team.